Micro & Behavior

From personal choices to market order

Microeconomics starts with a single decision — what to buy, what to produce, at what price — and builds up to the order of whole markets. This branch covers how consumers choose under constraints, how firms produce and compete, how strategic players bargain, and why markets sometimes fail.

Micro& BehaviorConsumer ChoiceProduction & CostMarkets & CompetitionGames & StrategyInformation & ContractsMarket FailureWelfare & MechanismsBehavioral Economics

Themes in this branch

Consumer ChoiceHow people decide what to consume under budget constraintsProduction & CostHow inputs turn into output, and what that costsMarkets & CompetitionHow prices coordinate buyers and sellersGames & StrategyDecisions where the best move depends on othersInformation & ContractsWhat happens when one side knows moreMarket FailureSpillovers, public goods and other limits of marketsWelfare & MechanismsDesigning rules so self-interest serves social goalsBehavioral EconomicsWhat real, bounded, biased humans actually do